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Our Philosophy

The 4 Cs drive everything we do. They are part of every decision we make for our customers and are reflected in the quality of every product we ship. The 4Cs mean your new home theater chairs will be more than just a purchase, they will be a treasured part of your home for years to come. Learn more about Our Philosophy.

A Little History

THE ELITE HOME THEATER SEATING STORY

elite head office, HQ, elite

Elite HTS was founded over a decade ago by our President and CEO, Bobby Bala. With an established career in film, CG animation, and video game design Bobby saw what was on the market for home theater chairs and knew that he could craft a chair that was far superior in quality, comfort and design. Our first ever order was built out of an old abandoned barn. Now, more than 10 years later, Elite HTS has grown from those humble beginnings to a state-of-the-art facility in Surrey, British Columbia that is known for manufacturing some of the world’s most exclusive and customized home theater chairs, shipping them to discerning customers worldwide.

Our theater chairs have been featured in some of the finest VIP cinemas and show-floors in the world, including the Venetian Hotel in Macau, Harrods in London, and the Technicolor Film Services screening rooms in Burbank, California. With this pedigree of clientele, our theater seating must be built and engineered to withstand the use of countless daily visitors while still remaining sturdy and comfortable for years to come. With each of our heavy duty theater chairs weighing in excess of 175lbs (79kg), they are built to last and come with a 20-Year Warranty.

Each of our chairs must also fulfill the criteria of our 4Cs Diamond Standard of: Comfort, Craftsmanship, Customization and Customer Service. In addition, before our chairs are shipped they are individually inspected to make sure they match the rigorous standards of our Diamond Elite Certification, a 10-point checklist that ensures every Elite HTS chair exceeds industry standards for build quality, durability, and function. Once certified, each custom chair order is individually registered and provided with a certificate, signed by the craftsman who inspected it.  

Finally, the Elite HTS team is honored to have achieved an A+ rating with the Better Business Bureau for nine consecutive years. We are also DUNS registered and members of CEDIA and the American Society of Interior Designers (ASID).

Theatre Room with Screen

Diamond Elite Certification

Our Diamond Elite Certification is an industry-leading seal of quality that our customers can count on and hold us accountable to.

Whether it’s leather or foam quality, the source of our wood and metal, the quality rating of our electrical components, or our industry-leading 20-year warranty, the Diamond Elite Certification means you are getting the absolute best in quality and comfort for your home theater.

Boddy Bala

“I founded Elite HTS because I have a passion for great film experiences. I believe that the comfort you have when watching an incredible performance is just as important as the sound or video quality of your home theater. At Elite, it’s about more than just building a great home theater chair, it’s about giving you the most luxurious experience possible.”  

Bobby Bala Signature