This privacy notice lets you know what happens to any personal data that you give to us, or any that we may collect from or about you. It applies to all products and services, and instances where we collect your personal data.
This privacy notice applies to personal information processed by or on behalf of Elite Home Theater Seating Inc. (Elite HTS).
Use the links below to find out more about how we use your personal information:
1. Elite HTS and our Data Protection Officer
Elite HTS is based at Unit 406, 17665 66A Avenue, Surrey, BC V3S 2A7. We are a data controller of your personal data. We have a dedicated data protection officer (“DPO”). You can contact the DPO using the details below or by writing to the above address, marking it for the attention of the DPO or going to Contact Us.
2. What kinds of personal information about you do we process?Personal information that we’ll process in connection with all of our products and services, if relevant, includes:
3. What is the source of your personal information?
We’ll collect personal information from the following general sources:
4. What do we use your personal data for?
We use your personal data, including any of the personal data listed in section 1 above, for the following purposes:
5. What are the legal grounds for our processing of your personal information (including when we share it with others)?
We rely on the following legal bases to use your personal data:
I. Where it is needed to provide you with our products or services, such as:
A. Assessing an application for a product or service you hold with us, including consider whether or not to offer you the product, the price, the payment methods available and the conditions to attachB. Managing products and services you hold with us, or an application for oneC. Updating your records, tracing your whereabouts to contact you about your account and doing this for recovering debt (where appropriate)D. Sharing your personal information with business partners and services providers when you apply for a product to help manage your productE. All stages and activities relevant to managing the product or service including enquiry, application, administration and management of accounts, illustrations, setting up/changing/removing guarantorsF. For some of our profiling and other automated decision making to decide whether to offer you a product and/or service, particular payment method and the price or terms of this
II. Where it is in our legitimate interests to do so, such as:
A. Managing your products and services relating to that, updating your records, tracing your whereabouts to contact you about your account and doing this for recovering debt (where appropriate)B. To perform and/or test the performance of, our products, services and internal processesC. To follow guidance and recommended best practice of government and regulatory bodiesD. For management and audit of our business operations including accountingE. To carry out searches at Credit Reference Agencies pre-application, at the application stage, and periodically after that.F. To carry out monitoring and to keep records of our communications with you and our staff (see below)G. To administer our good governance requirements and those of other members of our Group, such as internal reporting and compliance obligationsH. For market research and analysis and developing statisticsI. For direct marketing communications and related profiling to help us to offer you relevant products and services, including deciding whether or not to offer you certain products and service. We may send marketing to you by SMS, email, phone, post and social media and digital channels (for example, using Facebook Custom Audiences and Google Custom MatchJ. Subject to the appropriate controls, to provide insight and analysis of our customers to business partners either as part of providing products or services, helping us improve products or services, or to assess or to improve the operating of our businessesK. For some of our profiling and other automated decision makingL. Where we need to share your personal information with people or organisations in order to run our business or comply with any legal and/or regulatory obligations
III. To comply with our legal obligations
IV. With your consent or explicit consent:
A. For some direct marketing communicationsB. For some of our profiling and other automated decision making
6. When do we share your personal information with other organisations?
We may share information with the following third parties for the purposes listed above:
7. How and when can you withdraw your consent?
Where we’re relying upon your consent to process personal data, you can withdraw this at any time by contacting us using the details below.
8. Is your personal information transferred outside the UK or the EEA?
Elite HTS is based in Canada which means that your personal information will be transferred outside the European Economic Area. In doing so, we’ll make sure that suitable safeguards are in place, for example by using approved contractual agreements, unless certain exceptions apply.
9. What should you do if your personal information changes?
You should tell us so that we can update our records using the details in the Contact Us section of our website. We’ll then update any records that we have on file.
10. Do you have to provide your personal information to us?
We’re unable to provide you with our products or services if you do not provide certain information to us. In cases where providing some personal information is optional, we’ll make this clear.
11. Do we do any monitoring involving processing of your personal information?
In this section monitoring means any: listening to, recording of, viewing of, intercepting of, or taking and keeping records (as the case may be) of calls, email, text messages, social media messages, in person (face to face) meetings and other communications.
We may monitor, where permitted by law, and we’ll do this where the law requires it, or to comply with regulatory rules, to prevent or detect crime, in the interests of protecting the security of our communications systems and procedures and for quality control and staff training purposes. This information may be shared for the purposes described above.
12. For how long is your personal information retained by us?
Unless we explain otherwise to you, we’ll hold your personal information based on the following criteria:
13. What are your rights under data protection laws?
Here is a list of the rights that all individuals have under data protection laws. They don’t apply in all circumstances. If you wish to use any of them, we’ll explain at that time if they are engaged or not. The right of data portability is only relevant from May 2018.
14. Your right to object
You have the right to object to certain purposes for processing, in particular to data processed for direct marketing purposes and to data processed for certain reasons based on our legitimate interests. You can contact us by going to the Contact Us section of our website to exercise these rights.
15. What are your marketing preferences and what do they mean?
We may use your home address, phone numbers, email address and social media or digital channels (for example, Facebook, Google and message facilities in other platforms) to contact you according to your marketing preferences.
You can opt out of any email or text marketing by following the unsubscribe links. If you receive a marketing call from us, you can ask the person who called you to opt you out. You can also write to us at Elite HTS, Unit 406, 17665 66A Avenue, Surrey BC Canada V3S 2A7, marking it for the attention of the DPO. Or send us an email on our Contact Us page and stating in the subject line ‘I want to opt out of marketing messaging’.
16. Hotjar & Mouseflow
If you have any questions about this privacy notice, or if you wish to exercise your rights or contact the DPO, you can contact us by going to the Contact Us section of our website. Alternatively, you can write to Elite HTS, Unit 406, 17665 66A Avenue, Surrey BC Canada V3S 2A7, marking it for the attention of the DPO.